Salon owners are constantly looking for new ways to draw clients to their salons.
These tips will allow you to increase salon awareness and book more appointments for new clients.
Your best advertising is your current clients. Your clients will share your experience with their friends and family if they are satisfied with it. These clients should be rewarded and encouraged to refer others. Refer a friend and give them a product or discount after booking an appointment. You are increasing your client base and building loyalty with existing clients.
Social media is a great way for you to show off your talents and increase awareness of your salon. Your content should be interesting and represent your salon in the best possible way. Add hashtags to every post to reach more people interested in beauty and hair. Paid advertising is another way to reach more people on social media. You can boost Facebook posts to reach a specific audience by providing appealing content for a small fee.
Get involved with local influencers.
A social media influencer has a strong presence on social media and can influence purchasing decisions. Influencer marketing can be a great way for your company to spread the word from someone trusted by a large audience. In exchange for a review on their website or social media posts, find influencers in your area. Your brand is more easily recognized by influencers who see you getting their nails or hair done at your salon.
Participate in Wedding Trade Shows
Trade shows for weddings can be a great way to find new clients. Wedding trade shows are a great place to meet new couples. Bring plenty of business cards and find events in your area. Be prepared to share some of your past work and highlight what makes you different. It would be best if you tried to get each bride’s email address and phone number so that you can follow up with them after the event. Offer a promotion to brides who book at your trade show.
It’s easy to find & contact you.
You are missing out on many people searching for salons in their area if you don’t have social media or a website. Your website should be easy to navigate, mobile-friendly, and allow customers to contact you or book appointments. Professional photography can be used to highlight your best work.
Every client deserves a personal experience.
Building your client base means building loyalty with your existing clients and making sure that they stick with you regardless of what. Giving every client a personal experience is a great way to do this. Handwritten thank-you cards, personalized emails and reminder calls are great ways to show your appreciation. It may seem tedious, but it will make your clients feel valued and appreciated at your salon.
Take part in charity programs.
Your time and services can positively affect the lives of others and provide a sense of fulfillment. It also shows that you are not motivated only by money. You can find a local charity that would be grateful for your services and work with them. Your experience can be shared on social media with your clients.
Offers for Holidays
Holidays are a great time to promote. People are busy preparing for events and looking and feeling good. Promotions are best for Christmas, Valentine’s Day, Mother’s Day, Father’s Day, Valentine’s Day, and New Year. You can also use the holiday to give a discount to increase your referral client base!
Positive reviews are a good thing.
Your salon’s reputation can be as important or less. Positive reviews can help people feel more confident about trying your salon. Negative reviews can lead to people choosing to go to another salon. Two things are required to get more positive reviews: provide exceptional experiences and ask for feedback. You can create a Yelp profile and send it to your clients. Positive reviews are possible as long as your client has a positive experience. However, it is important to be open to change and listen to others.
Add your website to local online directories.
Local online directories are another way for people to find local salons and services. Ask to be added to one of the top online directories in your area. These directories can sometimes cost an annual fee. It’s worth testing for one year if it is within your marketing budget. You can compare how many clients booked with you using the directory to what you paid and decide if it is worth it.