This post will focus on the positive impact online reviews can have on salon businesses.
First, organically bringing your brand and image to new people is a great way to generate leads. Customers find it harder to believe what they see on social media, with sponsored ads and paid advertising taking over.
If a friend or an acquaintance refers them, it can help them get in the door.
How do you get referrals and reviews? Let’s look at some easy strategies.
Get Online Reviews for Your Salon
It would be best if you had a place where people could leave a review. It doesn’t matter if it’s a Facebook Business Page, a personal account that people can tag, or a Google My Business Page. It should be easy to find.
It is unrealistic to expect customers to embark on a treasure hunt searching obscure links or accounts. They will quit in an instant if there are so many distractions.
Google My Business (GMB) is another reason salon owners should make sure their business is listed. GMB offers many benefits. This allows you to list your business whenever someone searches for “salons nearby me”, “haircuts”, or “nail salon”, as well as any other services they may be searching for.
GMB can be a great way to find new clients. While Instagram and Facebook are the best places to interact with customers, GMB can also be a great way to connect with them. This WordStream blog provides helpful guidance on creating your GMB profile.
After you’ve created a place for customers to leave reviews, the next step is convincing them. It can be as easy as asking your customers politely.
Some clients might need to be offered an incentive. You can offer them a free service or discount or a product sample. They won’t turn down an offer.
You don’t need to spend a lot of money to do it. You are asking them to spend less than five minutes writing kind words. It’s all they need is a little encouragement to make it worthwhile.
What if I get a bad review?
Although bad reviews will happen, it doesn’t mean that they are inevitable. First, look at the review and remember the client to determine if the review is accurate.
If they have a valid complaint, you should respond professionally and offer to apologize and perhaps a solution.
Even if they claim it is false, you should still respond professionally. It is better to ignore the claim than ignore it. It’s easy for customers to read reviews, and if you address customer concerns, it will improve your reputation.
While positive reviews can increase your clientele and help build your business, bad reviews can cause serious problems. It is crucial to respond to all reviews, good and bad.
Start a Referral Program
Positive reviews can have a greater impact than referrals. Referring to the statement above about people distrusting sponsored ads and paid advertisements, customers are increasingly relying on recommendations from their friends and families.
Loyal customers can become your greatest marketing tool if you approach it right. Customers can be your brand ambassadors and influencers.
You can simplify your referral process with tools like InviteBox and Referral Factory. You can also decide to use word-of-mouth and keep things simple.
You should include your phone number, social media links, and pertinent information on business cards. Make it clear to existing customers that you are starting a referral program. Also, let them know the incentives (free product or service, discount, etc. ).