How to tell your clients that you are switching salons

You’ve decided to open your salon, but you don’t want to lose any of your clients.

You have many options to inform your clients that you are changing salons. Please make sure they can accompany you to the new location. It would be best to be transparent about the transition without blaming your current salon. These are some ways you can tell clients that you are changing salons.

Send a postcard with a photo of your new location and a postcard

Send a postcard to your clients if you have the addresses. This will let them know that you plan to move several weeks in advance. Your client will have time to prepare for the transition by giving you notice. Include photographs of your new space along with your contact information. Personalize the postcard. Your clients will be grateful for your honesty and efforts, regardless of whether you hand-write each card or explain why you made the change.

Offer a discount for their first time at your new location.

Offer a discount to clients who are hesitant about moving to a new place. Clients will be more likely to stay with you if they receive discounts. Consider what fair promotions are for your business. You can spread the word via email, social media and on the postcards you send. This promotion may also be of benefit to new clients.

Upload photos of your new location to social media

You can also share your client’s moves on social media. Cosmo Salon Studios allows you to create a space that you are proud of. To give your clients a better idea of the space, share photos on social media. Another opportunity to tell your story and express your excitement about starting your own business. Your new address and contact information should be included so that your clients can get in touch with you.

For Upcoming Appointments, Call Clients in Advance

Call each client directly if they have appointments within 2 to 3 weeks of your move. Although it can be tedious, it is respectful to give your clients sufficient notice before moving to your new salon. This is especially important if certain clients have not been informed about the move. It would be a mistake for your client to go to their old salon to make an appointment because you didn’t tell them. This could endanger your client relationship. Although calling each client can be time-consuming, it is worth the effort to maintain a good relationship with them.

Build relationships with your clients

It doesn’t matter if you plan to move to another salon or if you are happy where you are. What matters is building and maintaining good relationships with your clients. Your clients will trust you and be more likely to refer their friends and colleagues to you if they feel they can trust you. Keep your clients happy and professional, keep in touch with them, remember their last visit, and be friendly.