Be an inspiration! When we return from this, they will always remember us and keep us top of mind. Here are some suggestions for staying active on social media and the internet for your followers.
You can show your followers how you can create a great hairstyle at home or make a homemade mask so they can return for a facial.
People want to find any content online. Your customers will appreciate you thinking about them, regardless of whether you host a webinar or post a tutorial on Instagram. All of us will appreciate your tips.
This is the perfect time to answer their most common questions. Ask your followers for questions on DIY tips and things you can do at home. Add the “questions” sticker to your story to get more answers.
Many people are stuck in their homes for unknown futures, so restoring some sense of normalcy is important. Answering beauty questions can help you assist your clients in every way possible. They will never forget that you showed them care when this is over.
Send personalized notecards and eCards.
There is no better time than now to send personal messages to clients. Your efforts will be appreciated, even though you have less human interaction than most people ever had to deal with. You can show your appreciation by finding unique ways to thank a customer, whether they are loyal or one-time clients.
You can send a message to let them know that you are thinking of them, update them on your business, plans to reopen it or give them DIY beauty tips. Every connection you make will have an impact.
Even if your client cannot use any of the services you offer, they can point them to other places that might be able to. Offer your knowledge and expertise, from online shopping deals and pharmacy finds to YouTube channels and Pinterest boards.
Your products and services don’t have to be mentioned in the advice. You can make suggestions for things that they can do at their home or ways they can help others in the community. Any suggestion will help you start a conversation about your business and keep it top of mind.
This will make it easier for businesses and brands to succeed.
Are you planning to create something new for your salon? This is the right time to start a new service or project, even if not. It doesn’t matter if you are making DIY decorations in your studio; your business must remain focused.
No matter your new service or project, social media can give your clients and followers a preview. When you return to work, it will provide engagement opportunities and give your clients something to look forward to.
Limited-Time Deals and Discounts
You could also offer discounts and deals for salons that are about to open again. You can offer discounts of up to 20% or free products with your next service.
It is important to stay on top of your business. When businesses open again, many people will be eager to make an appointment. It is important to ensure they arrive at your salon.
Engaging with your clients will build trust and loyalty. It’s important to show that you care about your clients’ well-being and not just their wallets. You can send messages about safety, comment on unusual at-home activities, and get into silly arguments about the worst haircuts seen in movies.
You don’t want people to forget about you online. This is a great opportunity to establish different relationships with your audience.
These are challenging times, but they are not the end. Although safety and health are top priorities, this doesn’t mean that you shouldn’t look for ways to expand your business.
Keeping in touch with your community is more important than generating revenue and profits. While everyone is #AloneTogether at the moment, it is vital to stay connected. Use your platform to inspire others.